Stop running your
hardware company with a
software playbook.
The Elite Hardware Business Coaching — weekly group coaching, proven playbooks, and the Fractal Hardware OS™ to compress years into months.
You'vereadtheSaaSbooks.You'vewatchedtheYouTubeCEOs.Noneofitaccountsforthefactthatyou'reshippingatoms,notbits.Yourprototypesblowthebudget.YourfactorypartnersghostyouatPVT.YourrunwayevaporatesbetweenEVTandcertification.Thereasonisn'tyou.It'sthatyoudon'thaveanoperatingsystembuiltforhardware.
Proof, not promises.
“Got grounded, specific support that met his hardware company exactly where it was — not generic startup wisdom.”
“Walked in with bottlenecks he couldn't name. Walked out with clear solutions, a direct problem-solving roadmap, and the energy to execute.”
“After weeks stuck on technical challenges, one session identified solutions and reframed the entire product development and business case strategy.”
“Francisco is the embodiment of strategic and engineering excellence. Even before a contract is signed, he thinks on the spot, dedicates his full attention, and exposes ideas without holding back. The deliverable was eye-opening — as relevant as if he was a core part of the project since day one.”
“Francisco possesses a sharp strategic vision and an excellent ability to identify blind spots. His clarity of thought, his rare ability to break down complex challenges and propose practical solutions, is exactly the kind of professional any founder wants by their side when it's time to execute.”
“We were struggling with product development and manufacturing clarity until Francisco gave us a whole new perspective and connected us to the right partners. Working with him saved us many months and resources. He easily connects the dots and surfaces things you don't see yet.”
“His guidance helped us identify the main technical challenges, understand what we still needed to develop, and structure the next steps to reach our solution's potential. Clarity, professionalism, and a practical approach.”
“Francisco is straightforward, solution-oriented, and focused. He always gave sincere feedback without fluff and pointed me in the right direction with clear goals. His help was fundamental in clearing up several doubts I had.”
“Offered sharp market insights and strategic guidance on positioning and growth, with feedback that pushed our project forward.”
Six systems to build, scale, and exit.
Weekly Non-Negotiable Tasks
5 weekly tasks to optimize your next 12 months for scale. We don't rise to the level of our goals, we fall to the level of our systems.
Marketing Blueprint™
Build authority and a content engine that brings qualified leads, investors, and A-level team members predictably. Podcast Distribution Engine, Magnetic Content Blueprint, and more.
Sales & Conversion Playbooks
Close up to TWICE as many deals with frameworks like Rocket Selling System™, Sales Flow Audit™, and Sell By Chat™. Even without a certified product.
Wake Up As You 10.0
Rebuild the character that effortlessly gets what you want. 10x Vision Amplifier™, Achievement Roadmap System™, and identity frameworks for the impact you seek.
Systems Of Scale
Install repeatable systems that guide your team to sustainable growth. Stop working $5 tasks and start acting as a CEO.
Fractal Hardware OS™
The exact methodology behind 300+ industrialized products. 5-Stage Gate System™, Distributed Network Model™, Circular-by-Design Framework™, and Vetted Partner Selection Matrix™.
Weekly 1-hour group calls. Frameworks first, then your questions.
15-min tactical framework
Every Wednesday at 2pm GMT, we start with a focused framework you can take action on immediately. Marketing, sales, operations, identity — a different system each week.
Open session with the group
The remaining time is yours. Bring your challenges, frustrations, and outputs for live review. Get direct feedback, critiques, and solutions from Francisco and the group.
Private community + async support
Between calls, post questions in the private community. Connect with ambitious hardware founders at your stage and further ahead. Expand your network.
Products we shipped.
Siemens Mobility
Bike sharing stations
Neroes
Brain-controlled helmet
CleoCare
Cancer detection glove
doop
Recycled toothbrush
Schréder Hyperion
Machine vision system
Smart Bins
Certified reusable packaging bins
eBreathie
Smart inhaler
Private clients pay $100,000.
This group unlocks the same frameworks.
Weekly 1h group calls · Private community · All playbooks · Lifetime framework access
One bad manufacturer decision costs more than this entire program.
Questions you might have.
Francisco has launched 4 hardware companies, developed 300+ products for startups and companies like Siemens, Schréder, and Mitsubishi. He advises programs like Techstars, EIT, and Newchip. These proven strategies have delivered results across most hardware verticals.
One 1-hour group call per week (Wednesdays, 2pm GMT) plus your weekly task. Most founders spend 2-3 hours per week total implementing what they learn.
This is built exclusively for hardware founders. No software playbooks adapted for hardware. The Fractal Hardware OS™ accounts for atoms, not bits — prototypes, factories, certifications, BOM optimization, and scaling production.
Whether you're starting out or scaling an existing business, the frameworks adapt. Early-stage founders get clarity and avoid costly mistakes. Scaling founders install systems that unlock their next level.
Ready to compress
years into months?
Share your details and I'll personally reach out to see if we're the right fit.